Digital marketing and traditional media have long been portrayed as being at odds with one another. But should we really say out with the old and in with the new? While digital marketing methods have definitive advantages over traditional methods, a healthy combination of the two can provide multiple relevant points of contact with a targeted customer base and foster business growth. Traditional Marketing Strategies Traditional media represents well-developed, decades-old strategies and tools used to spread the word about businesses and products. Platforms include radio, print, direct mail, and television advertising. Many can still be reached through these traditional advertising methods as they watch Cricket on a Sunday afternoon or read the newspaper over breakfast; however, they generally lead to fewer conversions because their messages aren’t targeted and often fall on deaf ears. But if that communication can be channelized perfectly and targeted at the right individuals, th...
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